Ollie is a hard seltzer brand based locally in Singapore.

This project is a pitch to advertise their brand identity and promote their wide range of flavours available in the market. The target market is catered towards youths who are energetic, enjoys freedom and encourages others to be different. Inspired by a vibrant colour palette and dynamic typography, this concept brings out an exuberant and lively feeling, perfectly suited for the described target market.

Keywords: Fun, Excitement, Jolly

When I thought of these keywords, the first thing that came to mind was "Summer". As the season of summer is highly regarded as something exciting to look forward to and where people get the opportunity to enjoy their holidays, this was the start of finding suitable colour palettes that centre around the theme of summer.

Putting our thinking caps on and got ourselves to work, experimenting on different layouts for the ads with the usage of typography and contrasting imagery. We would also make sure that these concepts are interchangeable for the rest of the flavours.

The following are the final ones that have been sent for submission upon further comments and reiterations.