Chris Griffiths's profile

Ending HIV — PrEP Options Campaign

Chris Griffiths
•
Advertising animation billboard campaign Character design design Design for Good Ending HIV marketing Poster Design
Advertising animation billboard campaign Character design design Design for Good Ending HIV marketing Poster Design
Advertising animation billboard campaign Character design design Design for Good Ending HIV marketing Poster Design
Advertising animation billboard campaign Character design design Design for Good Ending HIV marketing Poster Design
Advertising animation billboard campaign Character design design Design for Good Ending HIV marketing Poster Design




Ending HIV — PrEP Options Campaign / Designed at Frost*collective


Frost*collective team
Ant Donovan / Debbie Spence / Ryan Curtis / Antoinette Olivieri

ACON team
Mike Wacher / Matthew Vaughan

Illustration & Animation
Hey Studio

About the project
Since its introduction, PrEP has played a key role in reducing HIV transmission rates in NSW. What’s PrEP? It’s a pill that is taken daily, and when used correctly can provide lasting protection against HIV. The new news? There a new ways to take PrEP – DAILY, PERIODIC and ON-DEMAND. While there’s now an option for everyone, making the right choice can be confusing depending on how you identify, how much sex you have and how long you want protection for.

Our challenge was to distill the complex dosing methods into clear messaging, whilst also representing the gay, bi and MSM (men who have sex with men) community. With the COVID pandemic in full-swing, a traditional campaign featuring members of the community was not possible. Referencing the shape of the iconic blue PrEP pill, our solution was to represent the community through illustration (including a special cameo of Sydney icon Maxi Shield). 

We worked with Barcelona-based Hey Studio to realise the campaign across print and digital, including several informative videos detailing how to correctly use PrEP, whether it is DAILY, PERIODIC or ON-DEMAND. 


Full case study on the Frost*collective website.






Ending HIV — PrEP Options Campaign
Published: