CAPITULO
Brand Naming, Logo Design, Packaging, Social Media
CORE BRAND VALUES
Lightness, freedom of thought, support, striving forward
The main goal was to position the brand as a safe place where everyone feels comfortable and relaxed. To convey the atmosphere of trust, warmth and comfort, the feeling of a second home, where you want to return again and again.
I centered the brand’s direction around the idea of variety of life choices and calming river flow. That`s how
the trademark symbol and pattern were born. The brand elements were designed to reflect being
in harmony with yourself in this fast-paced life.
