In this brief, I must design a new logo and visual identity system for the Discovery Channel, Travel Channel, Food Channel, or ID. The logo should reflect the channel's spirit while also appealing to its existing target demographic. A series of television stings must punctuate the channel's daily viewing schedule, employing images, textures, colours, and sounds as identity formation tools. The identity must also be applied to various motion branding media that must be seen in situ. Through this process, I will learn how to create a well-crafted logo and make it work seamlessly with the rest of the brand's visual language.
I will also be required to apply the identity consistently across various media. In the animation process, I will learn how to make abstract, short, and simple animations that will become videos that emotionally impact the viewer and relate to the context. The video will also help me understand the importance and impact of sound. The other important part of this brief is learning the value of precedent study and applying it without copying. It is more about learning from other great designers. This project will revolve around strategic thinking and help me understand that case studies are not only visual studies. We must understand the intention behind the work in the case study we are tackling. The specific case I will be following revolves around the creation of Lambie Naim and the process he goes through when doing a rebrand similar to the one I have been tasked with.
Process
Final Output
Logo Reveal
Schedule filler
Ticker Tape
Ident
Rationale
THE LOGO
The logo is a perfectly symmetrical mark that is supposed to show the clean, elegant side instead. The two o's in the middle represent a frying pan or teacup. The d also shares shape commonality with that of a half spoon or fork,
The logo is a perfectly symmetrical mark that is supposed to show the clean, elegant side instead. The two o's in the middle represent a frying pan or teacup. The d also shares shape commonality with that of a half spoon or fork,
THE REVEAL
The reveal aims to be a clean burn that is a reference to a fire and the process of the cooking process. The logo burns off and is on the screen clearly with no ash.
The reveal aims to be a clean burn that is a reference to a fire and the process of the cooking process. The logo burns off and is on the screen clearly with no ash.
TICKER TAPE
The ticker tape shares a commonality with the logo reveal and is also tied to how the text and the logo reveal animate in the schedule filler.
The ticker tape shares a commonality with the logo reveal and is also tied to how the text and the logo reveal animate in the schedule filler.
IDENTS
The idents all capture the feelings that are experienced by people when they eat good food and the food they make. The ident is an extension of the food networks' need to push people to cook their food and how much joy they feel food can bring people.
The idents all capture the feelings that are experienced by people when they eat good food and the food they make. The ident is an extension of the food networks' need to push people to cook their food and how much joy they feel food can bring people.
Thank you!
