Jonathan Jay Lee's profile

TWLOHA - You Are (Not) Alone

Client:
To Write Love On Her Arms (TWLOHA)
 
Objective: 
Create a Public Service Ad

Target Audience:
Those affected by addiction, depression, self injury, and thoughts of suicide
Aged 15 - 30

To Write Love on Her Arms is an American non-profit organization dedicated to presenting hope and finding help for people struggling with addiction, depression, self injury, and thoughts of suicide.TWLOHA exists to encouyrage, inform, inspire, and also to invest directly into treatment and recovery. It encourages people to have honest conversations about these issues, to live in community.
Copy:
Amidst the despair, it can be hard to see that you aren’t alone, that your best days are ahead and that you’re more loved than you’ll ever know. Thousands of us are going through similar hardships and even more are willing to stand by your side. We all get stuck in moments. We believe your story is as important as any of ours. Please stay alive. Rescue is possible.
For more information, visit TWLOHA.com. We all have a story to tell. So do you.
 
TWLOHA - You Are (Not) Alone
Published:

TWLOHA - You Are (Not) Alone

PSA for To Write Love On Her Arms, a non-profit organization

Published: