Brand: NIKE
Project: Nike FIBA Media Unveil
To unveil the new product of Nike / Jordan / Converse and to celebrate the long collaboration between Nike and CBA, a big event is held in Beijing to showcase all the Nike basketball products’ history, and to introduce all the Team China to media. NBA legends Scottie Pippen and Jason Kidd are also invited to the event.
___________________________________________
Product: Nike Basketball
The enormous U-shaped LED screen to imitate the feeling inside a basketball court, with the impactful animated video and 5.1 dolby surround sound for an opening experience.
The curved showroom journey with different products and exhibits leading VIPs to more in-depth understanding of all iconic products. There is also a huge 100 sneakers’ wall at entrance showcasing all limited-edition basketball sneaker which is the biggest photo-op to audience.
PRIVATE AND CONFIDENTIAL.
COPYRIGHT: MADLAB LIMITED.
ALL RIGHT RESERVED.
COPYRIGHT: MADLAB LIMITED.
ALL RIGHT RESERVED.
