I had the unconventional assignment to create an ad campaign and package design for marijuana. I used dragon imagery because Puff the Magic Dragon relates to cannabis.
For the branding design I went through a process of drawing dragons that resemble a kind of flame. I started sketching lighters with the dragon, but thought the dragon by itself worked best.
For the branding design I went through a process of drawing dragons that resemble a kind of flame. I started sketching lighters with the dragon, but thought the dragon by itself worked best.
Branding
Package Design
Ad Campaign
