Strategy · NAMING · Identity · Web · Environmental
Ovation Hollywood
New owners DJM and GAW Capital knew they needed a complete brand overhaul when they purchased one of the most-hated yet most-visited spaces in L.A.—the Hollywood and Highland center. They hired Ludlow Kingsley to reposition the entire brand experience, from a new name to a fresh visual aesthetic that would inform a $100 million architectural revamp.
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Credit
Rendering Images: DJM / GAW Capital
Environmental and Wayfinding: rsm Design
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