CHALLENGE
Qui roule is more than just a bike shop. Is is above all a community that has the common desire to make Sherbrooke the Quebec capital of electric bikes. In search of a distinct identity, the company called on our services to create this new image from A to Z.
SOLUTION
With such an assumed statement, we had no choice but to do things 110% to set up a strong brand what will quickly establish itself in its community. This is how we thought about and created a global brand platform, going through the logo, the visual universe, the writing, but also through each variation such as clothing, accessories, display, signage, art direction photography and more.
