KANE x HYDE | notebook bag
2022
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cgi
industrial design
sourcing materials
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the client | KANE
Japanese minimalism started to get a lot of interest in the West. After traveling to Japan and discovering the minimalist way of life for himself, Christopher designed a watch that captures the essence of time and style. No numerals, no date, no clutter. The story of KANE is about minimalist mastery: keeping your style clean, simple, and essential. The company is based in Amsterdam.
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the objective
Communicate the minimalism and quality of the brand in the product, convey a feeling of trust in the consumer, and achieve a distinctive, clean and modern image. Demonstrate the product by making 3d visualizations to the client before the prototyping stage in the sewing studio.
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the solution
Highly functional form with exceptional quality of material and finishing details. Everyday use bag, sleek design look.
Made with durable and waterproof materials. Attention to every smallest detail in the process of making it.
"Minimalist mastery is achieved through simplifying your life, including your style. It's the ultimate sophistication. "
–Christopher Rasker, founder of KANE
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