• Awarded
    Cannes Lions 2014 - Direct - 2 X SILVER 
    One Show 2014 - Design - GOLD
    D&AD 2014 - For the Greater Good - GRAPHITE Pencil
    Spikes Asia 2014 - Media for Product/Service - BRONZE 
    LIA London 2014 - The NEW - FINALIST 
    Effie Asia Pacific 2015 - Goodworks Nonprofit - SILVER

    Share My Dabba
    Every day on the streets of Mumbai thousands of children go hungry, and some even starve to death. With very few resources and money, how do you start solving a problem this big? The answer lay in adding a simple Share sticker to the largest food-delivery network in the city — to share the untouched-uneaten food in their dabbas (lunchboxes) with children on the street. 
  • Case study video


  • Presentation Board
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    Sticker Sheet


  • Conceived by McCann Mumbai, the initiative is a joint effort between Happy Life Welfare Society
    and The Dabbawala Foundation.

    Credits
    Agency: McCann, Mumbai
    Creative Director: Abhinav Tripathi, Denzil Machado
    Art Director: Denzil Machado, Rushil Nadkarni, Mahesh Kawathankar, Kunal Mhabadi
    Copywriter: Abhinav Tripathi, Nishant Pratap, Pradeep Kumar
    Illustrator: Rushil Nadkarni
    Digital Art Director: Satyawan Hande