Cannes Lions 2014 - Direct - 2 X SILVER
One Show 2014 - Design - GOLD
D&AD 2014 - For the Greater Good - GRAPHITE Pencil
Spikes Asia 2014 - Media for Product/Service - BRONZE
LIA London 2014 - The NEW - FINALIST
Effie Asia Pacific 2015 - Goodworks Nonprofit - SILVER
Share My Dabba
Every day on the streets of Mumbai thousands of children go hungry, and some even starve to death. With very few resources and money, how do you start solving a problem this big? The answer lay in adding a simple Share sticker to the largest food-delivery network in the city — to share the untouched-uneaten food in their dabbas (lunchboxes) with children on the street.
Conceived by McCann Mumbai, the initiative is a joint effort between Happy Life Welfare Society
and The Dabbawala Foundation.
Agency: McCann, Mumbai
Creative Director: Abhinav Tripathi, Denzil Machado
Art Director: Denzil Machado, Rushil Nadkarni, Mahesh Kawathankar, Kunal Mhabadi
Copywriter: Abhinav Tripathi, Nishant Pratap, Pradeep Kumar
Illustrator: Rushil Nadkarni
Digital Art Director: Satyawan Hande