MoonPie - A New Moon

  • MoonPie - A New Moon

    A suggestive rebranding of MoonPie, a marshmallow sandwich brand. The goal was to redesign its century old identity with a touch of novelty and contemporary design. And launch the New Moon near to its 100th Anniversary.
    New Logotype and Identity Graphics
  • Individual Packaging
    Tin Packaging
    Product Website

    Art Director: Rushil Nadkarni
    Designer: Priyanka Shah
    Copywriter: Rushil Nadkarni
    School: Savannah College of Art and Design, London College of Communication