Hoover
A campaign that delivers the message that it is very easy to get away with the mess when you have Hoover Power Scrubs and Vacuums.
#GetAwayWithIt
Outdoor
Microsite
Users can access getawaywithit.com to find assistance in efficiently cleaning up stains and mess with the help of Hoover range of products. All they do it post a picture of what is to be cleaned and describe it. Assistants from Hoover revert back in 24 hours with a solution to "Get Away With It".
Website also ties in with twitter as a social platform where users can show their funny bone and write in 140 characters how they got away with something by using #GotAwayWithIt.
Social
Users make use of #GotAwayWithIt to narrate in 140 characters a story of how they "got away with it".
Credits
Art Director: Rushil Nadkarni
Copywriter: Rushil Nadkarni
Illustrator: Rushil Nadkarni
Copywriter: Rushil Nadkarni
Illustrator: Rushil Nadkarni
School: Savannah College of Art and Design
