Gatorade - Become Legend

  • Gatorade - Become Legend
    We wanted to create a consistent brand interaction with Gatorade throughout the Summer Olympics by allowing users to acquire information about athetes they admire, current and historic. And show them what it takes to become a legend.
     
    #BecomeLegend
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    Outdoor
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    Website
    Users can track live event schedules, compare current-past athletes and read the biographies of the legendary American athletes, and share what they like on social media.
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    Credits
    Art Director: Rushil Nadkarni
    Copywriter: Pablo Isaza
    School: Savannah College of Art & Design