Gatorade - Become Legend
We wanted to create a consistent brand interaction with Gatorade throughout the Summer Olympics by allowing users to acquire information about athetes they admire, current and historic. And show them what it takes to become a legend.
#BecomeLegend
Outdoor
Website
Users can track live event schedules, compare current-past athletes and read the biographies of the legendary American athletes, and share what they like on social media.
Credits
Art Director: Rushil Nadkarni
Copywriter: Pablo Isaza
School: Savannah College of Art & Design
