Profile: At K2L, we are a full service marketing agency specialising in marketing consultation, web design, branding, print design and PR.

Brief: As a full service marketing agency that combines strategic thinking with outstanding creativity, we needed a brand identity that would really set us apart from our competitors and showcase what we do best.

Solution: We developed a stylish yet simple identity that highlighted our unique offering of strategy + creativity. Using the ‘plus’ symbol to demonstrate how, when combined, the two elements come together to create effective marketing solutions for our clients. We then rolled our new look out across a variety of materials, including everything from stationery and business cards to websites and self promotion.