FitBit Force

  • Awards
    ADDY (American Advertising Awards) 2014 Bronze - NonTraditional Media
    One Show Student Exhibit 2014 Official Selection

    SCADDY 2014 Best of Show
    SCADDY 2014 Gold - Integrated Marketing Campaign
    SCADDY 2014 Gold - NonTraditional Media for Print

    FitBit Force is an interactive wristband that allows its users to track a variety of aspects related to their daily lifestyle. "Help Your Body Do The Talking" is a campaign that promotes FitBit Force as a product that bridges the communication gap between mind and body in order to maintain a healthy lifestyle.

    #BodyLanguage


  • Case Study Video



  • Microsite - Creates awareness about the existence of FitBit Force with a round of funny questions. The results could be shared on your social accounts
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    Rich Media Banner Ads respond to cursor movements that relay the message of FitBit Force as a communicator between the mind and body.
     
    Interactive Web Banner 1
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    Interactive Web Banner 2
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    Interactive Print Ads use an augmented reality experience to communicate how FitBit force enables communication between the mind and body
     
    Interactive Print Ad 1
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    Interactive Print Ad 2




  • A new UI for FitBit Mobile Application that remains synced with FitBit Force on your hands. Tracks your daily activity and motivates you with text messages.
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    Social Media Integration to get a conversation started and share the results from the microsite
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    Credits
    Art Director: Rushil Nadkarni
    Copywriter: Pablo Isaza
    School: Savannah College of Art and Design