ADDY (American Advertising Awards) 2014 Bronze - NonTraditional Media
One Show Student Exhibit 2014 Official Selection
SCADDY 2014 Best of Show
SCADDY 2014 Gold - Integrated Marketing Campaign
SCADDY 2014 Gold - NonTraditional Media for Print
FitBit Force is an interactive wristband that allows its users to track a variety of aspects related to their daily lifestyle. "Help Your Body Do The Talking" is a campaign that promotes FitBit Force as a product that bridges the communication gap between mind and body in order to maintain a healthy lifestyle.
Microsite - Creates awareness about the existence of FitBit Force with a round of funny questions. The results could be shared on your social accounts
Rich Media Banner Ads respond to cursor movements that relay the message of FitBit Force as a communicator between the mind and body.
Interactive Web Banner 1
Interactive Print Ads use an augmented reality experience to communicate how FitBit force enables communication between the mind and body
Interactive Print Ad 1
A new UI for FitBit Mobile Application that remains synced with FitBit Force on your hands. Tracks your daily activity and motivates you with text messages.
Social Media Integration to get a conversation started and share the results from the microsite
Art Director: Rushil Nadkarni
Copywriter: Pablo Isaza
School: Savannah College of Art and Design