FitBit Force

  • Awards
    ADDY (American Advertising Awards) 2014 Bronze - NonTraditional Media
    One Show Student Exhibit 2014 Official Selection

    SCADDY 2014 Best of Show
    SCADDY 2014 Gold - Integrated Marketing Campaign
    SCADDY 2014 Gold - NonTraditional Media for Print

    FitBit Force is an interactive wristband that allows its users to track a variety of aspects related to their daily lifestyle. "Help Your Body Do The Talking" is a campaign that promotes FitBit Force as a product that bridges the communication gap between mind and body in order to maintain a healthy lifestyle.


  • Case Study Video

  • Microsite - Creates awareness about the existence of FitBit Force with a round of funny questions. The results could be shared on your social accounts
    Rich Media Banner Ads respond to cursor movements that relay the message of FitBit Force as a communicator between the mind and body.
    Interactive Web Banner 1
    Interactive Web Banner 2
    Interactive Print Ads use an augmented reality experience to communicate how FitBit force enables communication between the mind and body
    Interactive Print Ad 1
    Interactive Print Ad 2

  • A new UI for FitBit Mobile Application that remains synced with FitBit Force on your hands. Tracks your daily activity and motivates you with text messages.
    Social Media Integration to get a conversation started and share the results from the microsite
    Art Director: Rushil Nadkarni
    Copywriter: Pablo Isaza
    School: Savannah College of Art and Design