Project: 7saber is a domestically produced chewing gum, which is considered as a part of the renowned brand family 7saber.
Task: creating a striking packaging design to bring a new product to the market.
Task: creating a striking packaging design to bring a new product to the market.
Solution: while creating the visual style of 7saber packaging, brand designers of Space developed a concept, where the dominant color is black, and secondary color and graphic solutions change depending on the flavors of chewing gum. The basis is bright illustrations symbolizing a fruit explosion; each flavor has its own illustration.
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