KAOKO BOTANICALS
Brand Identity
You're never too old to be beautiful in your own skin
Kaoko Botanicals is a skincare brand based in UK but has origin in Namibia. Kaoko is an area in Namibia, in the North, where all unique cosmetic ingredients grow to formulate skincare products. The targeted audience is millennials and older. The products are not focused on anti-aging skincare, but skincare that will reduce the depth of wrinkles and make them appear less prominent. The skincare line includes Moisturizer cream, serum and face oil.
Mission and challenges
The mission was to develop a modern, minimal yet an eye- catchy brand. The biggest challenge was how to make brand identity simple yet eye-catchy by keeping in mind the targeted audience.
The Output
After providing a few concepts for logomark, My client decided to proceed with a simple yet unique concept. The curve in the letter A represents the mountains of Kaoko (Kaoko is famous for its deserted land and mountains). I choose colors by keeping in mind the targeted audience. Each color plays a specific role. I tried to keep the brand minimalist while adding some bright colors in the brand to represent the slogan (You're never too old to be beautiful in your own skin). My client love abstract patterns so each pattern is designed beautifully representing the main ingredient of each product.
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