Client - Yokohama Off Highway Tires
Agency: Fuel Communications & Marketing Solutions
Yokohama-Off Highway Tires (YOHT) is the tire division of The Yokohama Rubber co. Ltd, Japan (YRC). This division is a collection of completely owned subsidiary companies of YRC that collectively manage the “Off-Highway Tires” business. YOHT has the end-to-end responsibility of designing, developing, manufacturing, marketing and selling these specialized tires.
