Dirk approached me to help craft the logo and broader identity for his up & coming woodworking business: Southfield & Co. In the discovery phase, we determined a few keywords to guide the whole project, which ended up becoming his venture's slogan: reclaimed, restored, redeemed.

Dirk was looking for branding which felt somewhat industrial but also handcrafted. My goal was to provide a logo and identity which captured the handmade feel of Dirk's wares while also tapping into his inherent sturdy professionalism. Dirk loves the logo and identity and has enjoyed being able to add branding to the market booth where he sells most of his products (see photo of his sign above).