This project is a brand campaign for Fresh Exchange Farmers Market Inc., a fictitious American supermarket chain, headquartered in Atlanta, Georgia. The chain specializes in providing wide variety of Asian and European food. This branding campaign includes the chain’s identity mark, following with different types of applications, presented in the form of a stationery system, customer’s loyalty card, store front design, practical applications from shopping bag to apron uniforms, from food containers to take out boxes, from in-store experience to transportation. The digital applications consist of social media, website, and mobile app.
Design by Thu Doan
Photos by Leslie Grow, Thu Doan, and Naoko Kakuta