This campaign focuse's on rebranding Claire's for a somewhat older, classier audience. I worked with a partner on this. She was the art director, I was the copywriter and social media writer. We started with a logo redesign and continued on from there.
The redesigned home page for the website.We wanted something more simple and beautiful.
An exampled of the redesigned product pages. They scroll to the side to maintain the shape of the home page.
A redesigned product description page created to follow the look of the campaign.
Redesigned Twitter layout. Below are examples of the type of posts and conversations Claire's would have on social media.
Above are examples of posts and ways they might engage with their audience.
The redesigned Facebook page. Below are examples of content they might post.
