OBJECTIVE

Redesign Piscataqua Sailing Association's website and logo.

 

CONCEPT

PSA was slightly dated, and the biggest reason they wanted a redesign was for a refresh however it was more than just that. The experience was confusing, they have a lot of content and resources and of course they wanted all of that to stay. The association itself is full of unique working individuals who sail as their hobby, quite a few of them had hobbies in photography. The photography was one of my biggest inspirations, but also they really wanted their website and logo to feel friendly, clean and definitely know that it was a sailing association.