Teams: Research, Design, Development, Strategy and UX Writing
Research Team: 2 leads , 4 apprentices Duration: 8 weeks (Sep 2022 - Nov 2022)
My Role: UX Research Apprentice and cross functional representative (Design Team)
Tools: Figma, FigJam, Usability Hub, Miro, Google Docs, Google Sheets, Google Slides
Facilitator: Tech Fleet Community DAO
Redesigned website link: https://www.beela.se/
Beela is a Swedish nonprofit started by immigrant women to build a support network that empowers immigrant women & non-binary people in Sweden to join the tech world promoting diversity, equity, and inclusion.
Beela Website is part of Tech Fleet’s partnership with Beela to build and launch their learning community and resources —aimed at introducing immigrant women and nonbinary people to careers in tech.
The website was put together to serve as a temporary home for their goals and services. As the non-profit has just celebrated its one-year anniversary, having put a few cohorts worth of women through their mentoring program (Pollination), they’ve established a rhythm and are hoping for their landing page to reflect their growing and evolving values.
Background
The first two phases of Tech Fleet x Beela explored the relationship between learning and community, working to help Beela establish the structure that could attract, inform, and guide interested women who came from a variety of immigrant backgrounds and lived experiences.
In phase 3 Research, Design, & Development Worked on creating a new website as per user needs, Beela branding updates, and started working on Hive(Beela's sister project) as it was one of Beela's business goals. However, with Hive not built out and lacking enough content the risk to the customer experience was too great, so funneling to Hive was replaced with Slack and Newsletter signups, plus Podcast engagement.
Client Needs Phase 4
● To learn about the platforms used by the donors to a non-profit organization and steps taken to donate. Based on the donor feedback, the team will develop donation functionality within the beela.se website.
● To build Events page, so that the members of the Beela community have access to various tech events.
Project Timeline:
Week1 (Kickoff): Going over the roadmap and previous Beela documentation
Week2: Heuristic evaluation and white paper research about donations in Sweden, Norms of GDPR
Week3: Competitive analysis on Swedish donation organizations, an overview of Benevity
Week4: IDIs and Preference Testing
Week5: Interviews Synthesis
Week6: Usability Test Guide, Preference testing, pollination graduates survey
Week7: Usability Test Synthesis
Week8: Final Demo and Hand-off
Workspace:
Notion was used to maintain previous phase and current phase documentation, meeting notes and recordings and weekly project updates. Slack was used for day to day communication between the teams.
Working Schedule
● Preference is longer, less frequent meetings (~3x a week)
Team Meetings and working sessions:
Days: Monday, Tuesday and Thursday
Duration: 1 to 1 and a half hours
● Daily standup representatives:
Name: Priya Rao
Day: Friday
● Highly recommend joining other team’s meetings to learn what they are doing
Design team meeting and working sessions:
Days: Monday: 5:30- 6PM ET/3:30 - 4 MT/ 11:30PM-12AM Swedish time.
Wednesday: 12PM - 1PM ET/ 10-11AM MT / 6-7PM Swedish time.
● Sprint demo, planning & retro will take place on Fridays
● Occasionally, asynchronous work is okay on the weekends, but group preference is to keep efforts focused on weekdays
New feature added to the website - Donation Flow:
Reviewed competitive analysis from phase 3 and conducted competitive analysis for donation flow on some of the Swedish non-profit organizations.
● Benevity
Did some reserach on Benevity. It is a Calgary-based company that provides charitable donation-management and grant-management platforms. Benevity is one of Western Canada's largest startups. Its customers include Nike, Coca-Cola, Google, and Apple, and about 250 of the Fortune 1000 as of 2017.
Problem
Due to the complexity of GDPR, teams lacked clarity about what kind of information regarding privacy, data storage, etc. needed to be on Beela’s page.
Due to the complexity of GDPR, teams lacked clarity about what kind of information regarding privacy, data storage, etc. needed to be on Beela’s page.
Process
To address the problem, the research team compared the privacy policy pages from three Swedish nonprofits’ websites.
To address the problem, the research team compared the privacy policy pages from three Swedish nonprofits’ websites.
Links:
Plan International (Sweden) Privacy Policy page
https://plansverige.org/om-plan/integritetspolicy/
Plan International (Sweden) Privacy Policy page
https://plansverige.org/om-plan/integritetspolicy/
Swedish Red Cross Privacy Policy page
https://www.rodakorset.se/personlig-integritet/
Barncancer Foundation Privacy Policy page
https://www.barncancerfonden.se/en/terms-privacy-policy-and-cookies/
Heuristics Evaluation (Phase 3 design)
Preference Tests
● Preference Test 1 Results (Long or short footer)
● Preference Test 2 Results (Short footer formats)
● Preference Test 3 Results (Attached or separate payment page)
Donor Interviews
The team prepared the interview discussion guide with
Session details
- participant profile and procedure to be employed
Session Flow
- Introduction (5 minutes)
- Warmup questions (10 minutes)
- Individual donations (10 minutes)
- User priority features (10 minutes)
-Finalizing the donations (10 minutes)
- Wrap up and closing questions (5 minutes)
We conducted interviews with nonprofit owners and those who had donated to nonprofits in the past to understand and inform the persona of someone who may seek to donate to an organization like Beela. The goal of this document is to synthesize the findings discovered during interviews for use by Tech Fleet and Beela teams.
We spoke with 6 donors and business owners
4 Swedish or living in Sweden, donors and nonprofiteers
1 Turkish donor
1 American donor and leader of nonprofit
Income ranges for our participants are broad, but most seem to donate because they feel they have extra and want to share their wealth with those less fortunate. Most participants donated regularly (monthly or annually) to organizations with whose causes they have a personal connection.
Donor interview synthesis in FigJam displays the participant details, interview notes and their response to different categories of questions.
Usability Tests
The Research team prepared the Usability Test Guide with session details, test script, task briefing and warm up questions. We also prepared 3 task scenarios for the users to complete during the prototype testing.
Recruiting participants:
We used 'Jotform' to recruit participants for usability testing. The advantage of this tool is that the participants can book a specific time slot and the time slot will be shown/adjusted according to the participant's time zone.
The team decided to take screenshots of test screens and adding sticky notes with user/participant comments instead of preparing a rainbow spreadsheet. We thought, this would make it easier and quicker for the design team to work on the required changes.
Results from the usability tests pointed to an overall need to communicate more about Beela.se’s mission, programs, and who they serve. Participants also spoke of the need to know how their donations would be used before they would consider supporting Beela’s efforts. Finally, participants found the donation process straightforward and easy to navigate.
Handoff and recommendations:
Before parting ways, we made the following suggestions to the Beela team.
● Recommendations to the donation page and donation flow based on the usability test results
● We recommend to expand on the testimonials including adding information about mentee’s transition into tech
● In the next phase: defining what feedback and inputs should be collected to further add value
Credits: Unsplash
