WESTERN DIGITAL - It was critical to carefully evaluate all elements that would truly integrate WD's primeness into an offline presence in a prime location. Customers visiting the store wanted an easier way to find the products they were looking for, so we placed RFIDs below the products and placed huge displays against them. With this feature, customers could pick a product and see its specifications displayed on the screen. Since the product was digital, we created a digital design for the store.
