Xingzhe Yan's profile

优衣库·新人文·城事U新艺 UTme! NEOHUMANISM For New Store Opening

Xingzhe Yan
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优衣库·新人文·城事U新艺
UTme! NEOHUMANISM For New Store Opening
WUHAN  /  CHENGDU  /  QINGDAO  /  KUNMING  /  ZHENGZHOU  /  NANJING
受到优衣库的委托，Yan为即将新店开业的六座城市——武汉、成都、青岛、昆明、郑州、南京创作了新人文系列插画#城事U新艺#。基于对各个城市的方言、美食、气候、地标、当地人性格特质、文化传统、生活方式等不同维度观察，并结合优衣库LifeWear的理念，将我们的理解和感受贯穿在图形的创作过程中。
创作将主要用于当地的新店开业献礼、门店装饰。

值得一提的是，这一系列创作最终将作为 UTme! 新人文系列的一部分在全球门店亮相。
NEOHUMANISM is an urban series of illustrations created by Yan for the opening of Uniqlo's new stores in six major cities: Wuhan, Chengdu, Qingdao, Kunming, Zhengzhou and Nanjing. 
Observation from different dimensions of dialects, cuisine, climate, landscape, local characteristics, cultural, lifestyle and so on, combined with the concept of Uniqlo LifeWear, insights gained are integrated into the graphic creation process. 
The creation will be used for local new store opening ceremonies and store decorations.

It's worth mentioning that this series of creations will eventually be released as part of the UTme! Part of the NEOHUMANISM debuts in stores around the world.
artwork Brand Design creative design graphic design ILLUSTRATION marketing Socialmedia t-shirt uniqlo
   *以下图片仅作为素材展示，不作为商业用途，侵删。
artwork Brand Design creative design graphic design ILLUSTRATION marketing Socialmedia t-shirt uniqlo
artwork Brand Design creative design graphic design ILLUSTRATION marketing Socialmedia t-shirt uniqlo
artwork Brand Design creative design graphic design ILLUSTRATION marketing Socialmedia t-shirt uniqlo
artwork Brand Design creative design graphic design ILLUSTRATION marketing Socialmedia t-shirt uniqlo
artwork Brand Design creative design graphic design ILLUSTRATION marketing Socialmedia t-shirt uniqlo
artwork Brand Design creative design graphic design ILLUSTRATION marketing Socialmedia t-shirt uniqlo
artwork Brand Design creative design graphic design ILLUSTRATION marketing Socialmedia t-shirt uniqlo
artwork Brand Design creative design graphic design ILLUSTRATION marketing Socialmedia t-shirt uniqlo
artwork Brand Design creative design graphic design ILLUSTRATION marketing Socialmedia t-shirt uniqlo
artwork Brand Design creative design graphic design ILLUSTRATION marketing Socialmedia t-shirt uniqlo
artwork Brand Design creative design graphic design ILLUSTRATION marketing Socialmedia t-shirt uniqlo
artwork Brand Design creative design graphic design ILLUSTRATION marketing Socialmedia t-shirt uniqlo
artwork Brand Design creative design graphic design ILLUSTRATION marketing Socialmedia t-shirt uniqlo
artwork Brand Design creative design graphic design ILLUSTRATION marketing Socialmedia t-shirt uniqlo
artwork Brand Design creative design graphic design ILLUSTRATION marketing Socialmedia t-shirt uniqlo
artwork Brand Design creative design graphic design ILLUSTRATION marketing Socialmedia t-shirt uniqlo
artwork Brand Design creative design graphic design ILLUSTRATION marketing Socialmedia t-shirt uniqlo
artwork Brand Design creative design graphic design ILLUSTRATION marketing Socialmedia t-shirt uniqlo
artwork Brand Design creative design graphic design ILLUSTRATION marketing Socialmedia t-shirt uniqlo
artwork Brand Design creative design graphic design ILLUSTRATION marketing Socialmedia t-shirt uniqlo
📍优衣库三里屯全球旗舰店






Graphic Design: Yan
Design Assistant: Peng
Copy Support: Icey
Client: UNIQLO GCL


Special thanks to Christian and Valerie!



优衣库·新人文·城事U新艺 UTme! NEOHUMANISM For New Store Opening
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Xingzhe Yan's profile

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Xingzhe Yan's profile
Shanghai, China

优衣库·新人文·城事U新艺 UTme! NEOHUMANISM For New Store Opening

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Attribution, Non-commercial, No DerivativesAttribution, Non-commercial, No DerivativesAttribution, Non-commercial, No Derivatives