Crayon International Preschool
Being a part of MOSHCH agency together with Serhii Boiarchukov we created a new identity for Crayon International Preschool. Crayon is a bilingual preschool in Kyiv that wants to give its students the most efficient knowledge for their further development: soft skills, foreign languages and logic. They give kids the tools that they can use to draw their future.
Students drawing the school.
We threw a drawing workshop at Crayon’s and encouraged kids to play around with pencils and wax crayons. The paintings were then digitized and the doodles on the edges of papers became a part of the company's leading pattern.
We did it warm and comforting. It's always different, almost random, it looks like it was played on.
The same playful narrative was further used in the strategy. During the first year the company signed more than 50 annual contracts and became a significant participant of the market.
Thank you for watching and look at the full project here!
