Project — Brand identity and rollout
Client — Trader Joe’s
Background
This project is our new view on famous and one of the bast store in US. We decided to bring new and unusual. We refused from classical form and design^ we tried to combine different font and grid for creating usefulll and simple web-site. We created a new look that matched their personality and direction.
Concept
Through this idea we tied to show quality of this shop and their product. We wanted to attract attention on food, using basic colors and minimalistic design.
