The summer quarterly was a very important piece. It was the first time Fox had launched its “We Live” campaign and took a dramatic shift from being just a product catalog. Editorials were woven throughout the book side by side with product stories to blend seamlessly. I created briefs for photoshoots, art directed product photography, treated imagery, wrote copy as well as handled the design and layout of the entire men’s section. These books were shipped out to over 250,000 of Fox’s customers.