Peebls
Bringing a cheeky spirit to the hospitality industry.
Brand Identity, Graphic Design
Peebls was born out of frustration from two guys having experienced rubbish service in local restaurants. Having had many years working as waiters and sommeliers in Copenhagen, they identified a common issue, lack of training and unfair pay.
The solution is a digital platform that makes hiring new talent, training and onboarding seamless. Focusing beyond just recruitment, Peebls look to elevate the industry in Europe by offering a wider range of opportunities and building a passionate and engaged community.
With a bold new logo, vibrant colour palette and playful characters, the identity challenges the typical dry brands in an authentic and fresh way. The logo has been crafted to have a more approachable tone through the softer letterforms and is simple but effective in both static designs and in motion.
The bespoke illustrated characters, named The Peebls, are a quirky bunch and are full of personality. They represent different roles within hospitality and are combined with hand drawn elements to add some energy and tongue in cheek attitude to the brand.
