The project's ultimate focus was to rebrand the existing Oreo brand, which, in my opinion, does not compete well in the current global branding market. Oreo is a well-known cookie brand that everyone loves for its flavor, but the goal was to make it more approachable and aesthetically pleasing while still relevant to the present world.
The initial thought was to make it appear more vintage yet elegant, so I chose to use one of my personal favorites, The Creation of Adam.
