Creating a brand for a supermarket targeting upper-lower and middle segment is an intriguing challenge.
On one hand, it needs to be as attractive as possible, on the other, there are so many supermarkets
using similar approach to be sustainable and in accordance with the expectations.
“Zovq” was an exciting project where variations of an ideal designer solution were enormous, and we have managed to get the best out of the selection which perfectly communicated the messages of the supermarket.
