With the vision of aiming to rise as one of the leading companies in the mortuary care industry, offering affordable and reliable services to the Filipino community with integrity and compassion, PhilFutureLife Mortuary Services Company is dedicated to providing standard mortuary care and memorial services to each living individual.
The story of the brand started with the CEO/Founder's heart to serve and help the Filipino community in times of hardship, financially help goal-oriented individuals by providing business opportunities and promote family-oriented lifestyle.
Mortuary Services. Felt weird? Yes, it's somewhat, taboo to most folks in the country because, as a sales agent, just opening a conversation alone to a prospect would sound offensive. "You think I'm gonna die already?!" is typically... WAS typically their default response before walking away. But we conquered this by developing a Brand Messaging that shifted their perception about the word. By investing heavily on a facilitated target market research, we were able to understand the people's mindset and mapped out how to communicate Mortuary Services to them as an act of being responsible and of love for their family, leaving a new customer inspired and fulfilled... which most competitors copied later after we published a few ads.
Currently, October 2022, I am leading the company's team and coaching the CEO on establishing an all-automated sales funnel system which will help them gain new clients even while they're sleeping soundly at night. This will greatly lessen their time spending hours to a prospect hoping to close a sales, and help advertise the brand to people beyond their physical reach. On the other hand, I am also leading the team on putting up booths inside malls, near groceries, and places where breadwinners dwell to cater leads who aren't comfortable with online enrollment.
The story of the brand started with the CEO/Founder's heart to serve and help the Filipino community in times of hardship, financially help goal-oriented individuals by providing business opportunities and promote family-oriented lifestyle.
Mortuary Services. Felt weird? Yes, it's somewhat, taboo to most folks in the country because, as a sales agent, just opening a conversation alone to a prospect would sound offensive. "You think I'm gonna die already?!" is typically... WAS typically their default response before walking away. But we conquered this by developing a Brand Messaging that shifted their perception about the word. By investing heavily on a facilitated target market research, we were able to understand the people's mindset and mapped out how to communicate Mortuary Services to them as an act of being responsible and of love for their family, leaving a new customer inspired and fulfilled... which most competitors copied later after we published a few ads.
Currently, October 2022, I am leading the company's team and coaching the CEO on establishing an all-automated sales funnel system which will help them gain new clients even while they're sleeping soundly at night. This will greatly lessen their time spending hours to a prospect hoping to close a sales, and help advertise the brand to people beyond their physical reach. On the other hand, I am also leading the team on putting up booths inside malls, near groceries, and places where breadwinners dwell to cater leads who aren't comfortable with online enrollment.
The competition in the corporate world is intense, but I believe that any brand can stand out as long it stays consistent, especially in the actual service.
