Academic excersice
Riega tu imaginación (Spill your imagination): Book donation campaign for publishing house Norma©.
Worked with:
Juan Echeverri
Valentina Jaramillo
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Prints
Direct mail: Consisted on a "blank" sheet that was delivered with a small ink jar. Once you spilled it on the sheet, a message apperared
Message:
“The real world is much smaller than the imaginary”
Friedrich Nietzsche
Box containing the blank sheet and ink. Instructions explain how and where to
donate books and redeem a digital one in exchange
