Case Study 2: Club Villain - Disney Dinner Show and Character Dance Party
The story being told is the audience came to the club to visit the villains. The villains are there to entertain them as well as interact with them. Guests get to experiencing villains and “embracing” the villain side. The guests were allowed certain times to talk one-on-one with different villains as well as get pictures with them.
The audience is mainly adults with a mixture of families. It looks as though they reached the audience they were intending for. The purpose of this show was to entertain guests with no sense of a real story structure.
I would say the themes are friendship and power. It is a themed attraction and or dinner show.
The tickets themselves were $129 per person when they were selling them. It doesn’t look as though they were selling any merchandise, just tickets. The menu they receive includes the menu items as well as signatures from their favorite characters.
If I was going to change anything, I would want the other villains to interact more during the show. It would be nice to see the other villains either talk more or interact with Dr. Facilier, or “Shadow Man”. It was mainly the host and Shadow Man that did all the talking.
