REAL CANADIAN SUPERSTORE / LIVING LARGE
DIRECTED BY LES GARÇONS
The advertising agency 123 West came to us with a truly big idea - they wanted to use the layout of their flyer as the visal basis of a story that would take viewers from room to room in a life-size building. Obviously we couldn't build a three-storey structure in-studio, so we used careful previsualization and motion control to create the illusion of a single camera movement that tracks across the exposed face of our "building". The human stories within each room/section of the flyer co-exist with a product story, but they don't intersect. There was a great deal of precision to these shots, a lot of math, a lot of late nights, and a huge amount of fun. Thanks to our team of creative marathoners for going the distance on this one with us.
CREDITS
DIRECTORS LES GARÇONS / 1ST ASSISTANT DIRECTOR ISABELLE BRUTUS / 2ND ASSISTANT DIRECTOR KARINE BOILEAU / DIRECTOR OF PHOTOGRAPHY SIMON-PIERRE GINGRAS / 1ST ASSISTANT CAMERA MATHIEU NADON / 2ND ASSISTANT CAMERA ESTEBAN MATURANA
PRODUCTION L'ÉLOI / PRODUCER JOCELYN AUBÉ (L’ÉLOI) / PRODUCTION COORDINATOR AVRIL TREMBLAY (L’ÉLOI) / UNIT MANAGER BEAT BERWEGER / SCRIPT JEAN-NICOLAS BERTOUILLE BLAIS / GAFFER JACQUES GIRARD / BEST BOY ELECTRIC & 3RD DANY BOURQUE / BEST BOY ELECTRIC & 3RD CONRAD ROY / KEY GRIP BASTIEN MEYER / BEST BOY GRIP SIMON THERRIEN / BEST BOY GRIP PHILIPPE BOUDREAU-GUAY / DIT DOMINIC PIGEON / VIDEO ASSIST JEREMY BOBROW
TECHNODOLLY OPERATOR MICHAEL DARBY / TECHNODOLLY ASSISTANT BENJAMIN GRANET / VFX RIG L'INTRIGUE / BTS KEVIN ALCALDE
TECHNODOLLY OPERATOR MICHAEL DARBY / TECHNODOLLY ASSISTANT BENJAMIN GRANET / VFX RIG L'INTRIGUE / BTS KEVIN ALCALDE
ART DIRECTOR / SET DESIGNER YOLA VAN LEEUWENKAMP / PROP MASTER ALAIN GONZALEZ / PROP MASTER ASSISTANT JYOTA BERTRANG / KEY MAKEUP & HAIR ARTIST JESS DANIELLE COHEN / STYLIST JAY FOREST
OFFLINE EDITOR TRAVIS KOMARNISKY (OUTPOST) / FLAME ARTIST DOMINIQUE BELLETÊTE (SHED) / POST-PROD / COLOR GRADE ARTIST CHARLES-ETIENNE PASCAL (SHED) / POST PRODUCTION SUPERVISOR FRÉDÉRIC MILOT (SHED) / POST PRODUCTION PRODUCER NATHALIE NORAMBUENA (SHED) / 3D VFX SUPERVISOR SIMON-PIERRE LÉGARÉ (SHED)
3D MODELING LOÏC MATHON, SARAH SÉGUIN, CÉCILE ROUSSEL-DUPRÉ , YU HAN WANG (SHED) / 3D LIGHTING JÉRÉMY LOISELLE-LEFEBVRE (SHED)
3D MODELING LOÏC MATHON, SARAH SÉGUIN, CÉCILE ROUSSEL-DUPRÉ , YU HAN WANG (SHED) / 3D LIGHTING JÉRÉMY LOISELLE-LEFEBVRE (SHED)
FOUNDER/CREATIVE DIRECTOR ROB SWEETMAN (123 WEST) / CREATIVE DIRECTOR KATE ROLAND (123 WEST) / ACCOUNT DIRECTOR SANDRA GARDON (123 WEST) / ACCOUNT MANAGER COLIN PENSTONE (123 WEST) / CONTENT PRODUCER SUE BELL / TEAM COMPANY REP DOMINIQUE BRASSARD / TALENT - TODDLER YORK LENHAN / TALENT - BATHING WOMAN SYLVIA STEWARTS / TALENT - CASHIER KENNY WONG / TALENT - SHOPPER DEEPALATHA SELVARAJ / TALENT - BTS WORKER FABIO DOREA / TALENT – POINTS COLLECTOR 1: THEODORE VLACHOS / TALENT – POINTS COLLECTOR 2: ARUN VARMA / TALENT - PARENT SIMON PELLETIER GILBERT / TALENT - KID 1 SARAH SPEAKMAN / TALENT - KID 2 ELLA FARAH
PUPPETEER HOLDEN WONG / KIDS ACTING COACH JEAN-ALEXANDRE LÉTOURNEAU
PUPPETEER HOLDEN WONG / KIDS ACTING COACH JEAN-ALEXANDRE LÉTOURNEAU
