POCKET LATTE - PROUDLY ASIAN - INSPIRED
Pocket Latte started with a combination of flavors that could not be more Vietnamese such as coffee, mango, etc. FPDB Creative 'follows' the true spirit of the brand which is CULTURE, FUN, ENERGY. The set of photos has a 'bright' mood & tone with contrasting Pop Art colors that immediately bring out 'extreme' energy and attract all attention. Spreading the energy is constantly rejuvenating just like the majority of Asians. The typical cultural features such as sitting with a cup of coffee, carrying a basket to the market, carrying street vendors, .. are the most interesting things that cannot be found in remote places.
Cultural character is also drawn by the Art Director in a Vietnamese way through the daily habits of Vietnamese people but also extremely 'internationally integrated' with 'easy cast' from multinationals. Especially the model from Africa, an energetic girl who brought the team full of excitement that day in line with the spirit of the photo series that we showed. In addition, not only Vietnamese culture, we also inspired by Korea (Talent), Japan (Apparel), China (Lion and dragon), .. The similarities in the culture of Asian countries are also quite interesting and we do not want to ignore them.
Creative, Art & Photography: FPDB Creative
Client: POCKET LATTE
PROJECT MANAGER KHANH NGOC
PRODUCER LAVIE CHAN
CREATIVE DIRECTOR DUC BUI
ART DIRECTOR NHU BUI
PHOTOGRAPHER DUC BUI & NHU BUI
LIGHTING CAM HAN
RETOUCH GIAO ROM
STOP MOTION & DESIGNER TRUNG DUONG
FOOD STYLIST DELILAH & CHEESE
PRODUCTION ASSISTANT LINH TONG, MY HANH, LAYLA,
HOANG DUNG, PHUONG THAO
COPY: THANH DIEP
TALENTS GIAU PHAM, LISA, LOC BUI
