About Project Alexander Vreeland provided the opportunity for luxury and fashion marketing graduate students at the Savannah College of Art and Design to aid in the development of a marketing plan for the Fall 2014 launch of the Diana Vreeland brand. Sample tasks of the project included: • Conducting secondary research • Developing market/industry, competitive, and consumer analyses • Creating, designing, and developing marketing and promotional mockups • Developing a digital marketing plan book for viewing on the iPad • Delivering a professional group final presentation to the client • Experiencing group dynamics and developing the necessary skills required to successfully work as a team Shenetha Chisholm Savannah College of Art & Design Winter 2014 LXFM 730: Marketing of Luxury Goods Professor Meeta Roy

Published: March 20, 2014