Silver Promotion Service (SPS) sponsored a Global Marketing Management course through the Savannah College of Art and Design Collaborative Learning Center (CLC) in order to aid in the research and development of future SPS services. A diverse team of 8 graduate students from the Luxury and Fashion Management and Graphic Design departments collaborated to implement the project for the Fall 2013 quarter. Sample tasks of the project included: • Experiencing group dynamics and developing the necessary skills required to successfully work as a team • Conducting secondary and primary research • Developing market/industry, competitive, and consumer analyses • Creating, designing, and developing final marketing collateral for the client • Delivering a creative, professional group final presentation to the client Shenetha Chisholm Savannah College of Art & Design Fall 2013 BUSI 781: Global Marketing Management Professor Jinah Oh

Published: March 19, 2014