Nike Korea Breakdance campaign Film and Print
Breakdance will be Olympic sport at Paris 2024,
This is the first Nike campaign for the first national Korean Breakdance team !
Thanks Nike Korea for having me in Seoul !
The Nike Korea creative team did an incredible work in a VERY short time.
Creatives : Sol Oh - Sunny Chung - Kim Sanga - Hayeong Jang
Breakdancers : FreshBella, BBoy Heady, Yell, BBoy Leon
Production Mother Media
DOP Andy Kim
Breakdancers : FreshBella, BBoy Heady, Yell, BBoy Leon
Production Mother Media
DOP Andy Kim
![bboy breakdance DANCE Korea korean kpop Nike Photography photoshoot seoul](https://mir-s3-cdn-cf.behance.net/project_modules/1400/718b3f153930421.6338b8b9afca0.jpg)
![bboy breakdance DANCE Korea korean kpop Nike Photography photoshoot seoul](https://mir-s3-cdn-cf.behance.net/project_modules/1400/52ec7c153930421.6338b8b9b1284.jpg)
![bboy breakdance DANCE Korea korean kpop Nike Photography photoshoot seoul](https://mir-s3-cdn-cf.behance.net/project_modules/1400/dfbfff153930421.6338b8b9b23c7.jpg)
![bboy breakdance DANCE Korea korean kpop Nike Photography photoshoot seoul](https://mir-s3-cdn-cf.behance.net/project_modules/1400/f55b2a153930421.6338b8b9ae643.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/dfdce0153930421.6338b8b87cf70.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/0bd89f153930421.6338b8b87b854.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200_webp/449e7d153930421.6338b8b87c2e8.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200_webp/eb14f4153930421.6338b8b87ab76.jpg)
and a few photos of the campaign in Stores in Seoul
Thanks to photographer Jaehoon Chang @inst.fotografie and the graphic designer Hayeong Jang for the stores photos.
![bboy breakdance DANCE Korea korean kpop Nike Photography photoshoot seoul](https://mir-s3-cdn-cf.behance.net/project_modules/1400/a447f2153930421.6338b8b9b36a7.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/6a034d153930421.6338b8b913823.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/29d55d153930421.6338b8b914e65.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/19415f153930421.6338b8b9142eb.jpg)
And here a Behind the Scene so you can see the set-up. The shooting set is next to the video set. For the Stills I work with strobes and Lee Gels for colors. For the motion we had a large set with Arri Lighting Sky Panels. For motion we were lucky to have a nice toy : a Techno Crane to do nice and smooth camera motion.