Retail Store Data Tracking & Analysis Platform [Big Data & AI]
Melbourne
The platform aims to help brick-and-mortar retail businesses to analyze and make decisions based on real-time data tracking that is tracked through on-site installations, backed with Artificial Intelligence (AI) assistant.
Concept Ideation | User research | User Testing | Low/High/Rapid Prototyping
About the Company
Kepler Analytics is an AI assistant for brick-and-mortar retail managers that collects, analyses and recommends actions to:
1. More effectively grow store sales
2. Increase productivity of store operating resources
Retailers using Kepler increase sales, improve customer satisfaction and decrease operating cost across 87% of their store network within a year.
1. More effectively grow store sales
2. Increase productivity of store operating resources
Retailers using Kepler increase sales, improve customer satisfaction and decrease operating cost across 87% of their store network within a year.
Design Process
Our Challenge
"How might we provide useful insights to retail businesses that will help them make impactful decisions?"
The User Research
Key Findings
Key Takeaways
I learned that there can be many factors that will affect the project roadmap and timeline if it is not discussed in detailed. It was an intense project with multiple use cases and I realized that the most important thing is to keep everything organized and have all of our team members aligned to the goals of this project. It is also crucial to stay focused on the human side of the product - this is a challenge that I faced when big data is involved. Overall, the project was a great experience and I learned meaningful lessons and know what mistakes to avoid.
Thank you!
Contact me at hello@dianaeddie.com.
