The story of the small and humble Todorovic Farm, which deals with sheep farming, has traditional production, makes and packs cheese by hand, meant passing on the tradition of taste through simplicity.
With a small budget it was a challenge to make a good design.
With a small budget it was a challenge to make a good design.
The product can be classified as a unique and specific design in the market, because they have one and only label for all range of cheese product.
The invitation to healthy, domestic and natural gave a reduced design form. The design language includes more linguistic typography paired with illustrated iconography.
The illustration is a stylization of a typical autochthonous endangered species of Krivovirska žuja sheep. Multilingual words give an accended message to the consumer.
This field gives the possibility to change different colors and a clear distinction within the cheese category. (ex. Black for Luxury, Green for Organic,...)
In the design, I wanted to convey untouched nature, the smell of flowery pastures where sheep graze and give whole milk as the magical ingredient of this cheese...
The wooden bucket is handmade, and the cheese is handcrafted too.
The synergy of label design and nature has yielded a design that is both modern and traditional.
The synergy of label design and nature has yielded a design that is both modern and traditional.
The brand identity is inspired by tradition: rural life, household, customs, old recipes were the guide and inspiration in the approach and choice of packaging materials.
