This was a bit of a sudden idea. After going through our marketing reports and due to the economic situation I had a thought that our company should include a range, that's both healthy (there's less fat), friendly price (there is less meat) and rather funny (cartoons).

After initial production testing we came up with a recipe that allowed us to make very good tasting sausages and salami in the end. This has now been also listed as a part of the products sold by Billa in Czech Republic.

I should explain the joke for non-czech speaking as well. The main name of the product is "Rather Decent" which in Czech means - average, decent, quite good or ok, but it's also a synonyme to "well behaved" or "polite". 

So the cartoon is offering you it's hand and saying "Nice to meet you, good morning" and it also it's content is "ok, or atleast average". In my opinion it's actually surprisingly good for a low cost option. The naming for the range will stay similar for the products in the future "Rather Decent" - sausage, salami, ham, bacon... whatever.

The seal means that there is no machine-separated poultry meat, which is usually a sign of lower quality. 

What do you think?

After a bit of discussions with sellers we had to go for clear casing, as they kept insisting this will induce a sense of quality.