Bell BUS DRIVER - Television

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Years ago, when my partner and I were working on the Bell account, we were briefed to do a holiday retail ad for Bell Phone Centre Stores - selling everything from phones & faxes to answering machines & gift certificates. Instead of bringing the client just what they expected, we chose to show our initiative and also bring them a simpler, more focused option that could really create an emotional bond with their customers. The client loved it. The Bell “Bus Driver” spot ended up running for four straight years and won Gold at the Marketing Awards and The Bessies. As for the Phone Centres, they enjoyed record sales.