Elden Ring.
One of 2022's best-selling games. A brutal open world that can be experienced in a million different ways. But Burger King Kuwait wanted gamers to play it one way. Our way.
For a gaming audience that can barely sit through a five-second pre-roll, we suddenly had them sitting down for hours. And hours. And hours…
Why? Because the Elden Ring and From Software audience has never been one to back down from a challenge.
So we made a challenge of our own.
Rule #1: Only fire damage.
Rule #2: Defeat all remembrance bosses.
Our brand values literally coursed out the hands of gamers and into the faces of their enemies as they flame-grilled everything in sight.
The results so far?
Over 400,000 views on YouTube.
Over 1,500 comments.
Over 7,200 watch hours on Twitch.
Endless memes.
An everlasting place in one of the greatest games in history.
