About
Fine Grit Studio is a company based in Kajang, Selangor that offers high-quality, customisable furniture crafted in the finest details.
Design Objective
To emphasise on their strength on meeting consumer’s expectations on customisable furniture.
Brand Direction
Fine Grit Studio, solving custom needs on furniture for customers.
Logo Rationale
The idea of the logo is inspired by fitting in like a puzzle to represent as problem solvers and
‘customised to fit’ concept.
‘customised to fit’ concept.
Logo Structure
Pictogram
Environment
Fine Grit Studio factory will be located in a light industrial area and it consists of showroom and workshop. Consumers can request and discuss for their personalised furniture.
Reception Counter
The logo is made from wooden dowels and is sticked to the cement wall. This is to show that Fine Grit Studio usually has a focus on wood materials as wood is their choice in crafting.
Discussion Room
Walkway
A series of decorative posters.
Showroom
Workshop
Loading Bay
Clothing
For staff (white) and workers (black).
Website
Promotional
Promoting an upcoming 4 days workshop for people who have an interest on building their own
personalised chairs.
personalised chairs.
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