Le Monet is a hard lemonade brand with a ton of good taste. Combining striking visuals matched with characters that fit that script, the brand feels both lively and amusing with the colourful illustrations and characters.
The aesthetic and art direction, as seen in the visual moodboard below, consists of key elements such as summery, vibrant colours, hand-drawn details throughout, as well as the both chilled out yet characters on the more sassy side. Portraying the feeling of summertime fun and relaxation.
thanks for viewing! :)) @jonhanlan
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