Project
a shop design for Kate Spade
the main goal was to create an interior which would translate the philosophy of this brand.
Store Concept
the kate spade girl is a traveler, adventurous & curious.
the brand is about imagination & creating an experience for its customers.
the store will hold a unique experience of the big apple within its walls.
How?
taking the current store designs & having it meet the streets of new york.
incorporating the bright, bold colors & patterns the brand is known for with classic NYC elements.
Main materials used in the project: reclaimed wood, brick, white subway tile, white solid surface displays, and metal light fixtures.
Fall 2013
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Store Front
shows Kate Spade logo, current collection, graphics that go with the NYC concept, and signature motto/tag line “live colorfully”
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Floor Plan
storage has back door for deliveries
dressing room use is made by appointment
main display bags, wallets, accessories, jewelry, etc.
lounge area also features shoe/clothing displays
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Cashwrap
feature wall NYC skyline etched into glass (behind cashwrap)
columns white subway tiles
displays white so the colorful product can stand out
wall by cashwrap has signs or photos of famous new york things
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Main Display
bold graphics cityscapes, iconic NYC images (brooklyn bridge, “the apple”, taxi)
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Lounge
wall graphic abstracted NYC subway map
furniture textiles bold colors and patterns
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Materials
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Research + Programming
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