The Settlers of Catan advertising campaign
In this project I created an ad campaign for the popular game, The Settlers of Catan.
Mood-board inspiration for The Settlers of Catan
Below are some images (I did not take) to help gauge and inspire me for this advertising project. I chose to find inspiration in the logo, the packaging, colors, and the idea of movement (hence the fabric photograph).
Advertising is always a tricky design process for me. For this project I continued asking myself, "What ads would catch someones eyes, without being tacky?".
Finalized versions
Finally, after many trials and errors I came to the simple designs, below. I wanted to draw users in with a simple tactic, words.
I chose to approach this advertisements solely with a subtle background design and a high contrast of typography laying atop the background. My goal was to keep the ad simple but eye catching enough people would want to stop for a second and wonder.
Below are the flat designs created for this campaign. I made sure to utilize the unique qualities the game presents its players.
Ads in the real world - mockups
Below are digital mockups where these ads would show-up in real world environments.
Thank You
Thank you for taking the time to view this advertising campaign. I had a lot of fun creating ads for The Settlers of Catan board game.