![3D ads Advertising automotive CGI Creative Direction ILLUSTRATION Project retouching visualization](https://mir-s3-cdn-cf.behance.net/project_modules/1400/1cc2b5151560797.630e42038659b.jpg)
In 2016 I had this crazy idea: illustrate a car on the verge of dropping from the top of a mountain in a roller-coaster-like track. And what better car to be placed in this adventure than a Range Rover? After illustrating the back plate, I made a simple concept / blocking to get the idea on paper. After some layout tweaks, I invited my good friend Guilherme Duarte from The Imago to work on the final image. And this is the result:
![3D ads Advertising automotive CGI Creative Direction ILLUSTRATION Project retouching visualization](https://mir-s3-cdn-cf.behance.net/project_modules/1400/e1fe95151560797.630e420385351.jpg)
![3D ads Advertising automotive CGI Creative Direction ILLUSTRATION Project retouching visualization](https://mir-s3-cdn-cf.behance.net/project_modules/1400/297e65151560797.630e420386ef5.jpg)
![3D ads Advertising automotive CGI Creative Direction ILLUSTRATION Project retouching visualization](https://mir-s3-cdn-cf.behance.net/project_modules/1400/ff741b151560797.630e420387a84.jpg)
Concept: George Rutherford
Creative Direction: George Rutherford and Guilherme Duarte
Modeling and shading: Guilherme Duarte and Caio Cesar
Light and Render: Guilherme Duarte
Back plate Illustration: George Rutherford
Compositing and Post-production: George Rutherford
![3D ads Advertising automotive CGI Creative Direction ILLUSTRATION Project retouching visualization](https://mir-s3-cdn-cf.behance.net/project_modules/1400/461bc2151560797.630e420385ca3.jpg)